Batanga Media and Warner Music Group Announce An Agreement to Launch And Grow Personalized Radio in Latin America, Brazil and Spain
Batanga Media and Warner Music Group Announce An Agreement to Launch And Grow Personalized Radio in Latin America, Brazil and Spain.
The new internet radio licensing deal will launch Batanga Radio’s personalized radio service on mobile and digital platforms for audiences in Brazil, while expanding the active music catalog in Latin America and Spain
MIAMI, December 10, 2013 – Batanga Media today announced an agreement with Warner Music Group (WMG) for the streaming of Warner’s music catalog in Latin America, Brazil and Spain. The agreement will provide users of Batanga Radio services with access to WMG’s extensive repertoire, which includes material from some of today’s biggest international and domestic artists.
The new internet and mobile radio agreement will allow Batanga Media to grow its Batanga Radio service throughout Latin America and Spain by adding millions of songs to the catalog. Batanga Radio is an ad-funded, preprogrammed streaming service that allows users to access an unlimited amount of music, and create their own “personalized” channel stations via the website Batanga.com or Batanga Radio’s mobile application.
Batanga Radio launched fourteen years ago in the United States, featuring the largest library of Latin music available. Today, Batanga Radio is one of the top free music mobile apps for both iOS and Android platforms, and its U.S. radio service continues to thrive and build audiences.
The agreement also represents an important milestone for Batanga Media, marking its launch for the first time in Brazil. “We are eager to introduce Batanga Radio to a new audience”, said Rafael Urbina, CEO of Batanga Media. “We are confident that our new listeners will become loyal listeners, just as they have in the U.S. and Latin America.” The launch of Batanga Radio in Brazil builds on the media company’s commitment to the creation of content that adds value to users.
Alfonso Perez-Soto, SVP, Business Development, Latin America and Spain, Warner Music, commented, “I am pleased WMG is the first major music company to partner with Batanga Media. Through this agreement we are driving incremental revenues for our extraordinary artists while creating new ways for fans to engage with their favorite music. By licensing these digital services we are ensuring that we are continually delivering the best possible results for our unique catalog.”
“Batanga Radio’s catalog of Latin repertoire has always been one of the strongest, most appealing catalogs in the Latin Region, almost tailor-made for a Latin music fan. This agreement not only expands on that, but it also brings Batanga Radio one of the greatest major music catalogs globally. It’s a win for both parties, and delivers a competitive Latin digital music service to audiences in one of the world’s fastest growing digital markets”, said Seth Schachner, Managing Director, Strat Americas, who helped negotiate the partnership.
About Batanga Media
Batanga Media is the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil. The company’s digital properties include Batanga.com, the Batanga Radio mobile app, iMujer.com and BolsadeMulher.com. Batanga Media delivers display, video and mobile solutions across its digital properties and an extensive network of premium partners totaling more than 140M users each month. Reaching the largest digital audience of Hispanics, it entertains, informs and connects users, while offering marketers the most sophisticated digital platforms that target and engage audiences, delivering quantifiable results. Founded in 1999, Batanga Media is headquartered in Miami, Florida with operations in 14 countries including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela.
ABOUT WARNER MUSIC GROUP
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, East West, Elektra, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros., Warner Classics, Warner Music Nashville, and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.
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