Batanga Media Announces the Creation of Batanga Studios

January 28, 2014

Batanga Media today announced the creation of Batanga Studios, a division of the company which will be committed to the growth of digital video within the Hispanic digital space. Through the production of original video content and the licensing of exclusive digital video, Batanga Studios will distribute valuable and relevant video content to audiences across all of their web properties.

According to Nielsen’s cross-platform research, U.S. Hispanics watch 62% more digital video than non-Hispanics, while eMarketer reports that on average users in Latin America watch about 102 digital videos a month, 166 videos in Brazil. “We understand our users’ thirst for video content and are committed to providing them with the quality and relatable content that they seek”, said Rafael Urbina, CEO of Batanga Media. “The focus will be not only to create, but to license and distribute exceptional video content that will grow the availability of in-language and in-culture programming for advertisers and audiences alike.

One of Batanga Studios’ first products, #Batanga11 was launched this past December and has quickly generated thousands of views in its first few weeks. Produced by Batanga Studios, the weekly webisode features the week’s top hits on Batanga Radio, including breaking entertainment news and gossip. In addition to the original production, Batanga Studios has also licensed exclusive video content featuring the hottest Latin artists to be presented and distributed through several special content series. The first of these series will feature Regional Mexican band, Los Inquietos.

In addition to music and entertainment content, Batanga Studios is also producing original videos featuring women’s lifestyle content such as their “Moda y Famosos” and “Tips iMujer” series. Both deliver fresh, relevant and engaging content containing fashion, celebrities and lifestyle tips any Latina can apply to her daily life.

Along with the creation of Batanga Studios, all of the Batanga Media properties will be launching separate and enhanced video platforms which allow for superior viewing experiences and are all mobile responsive. With 44% of Hispanics watching videos online on smartphones versus 30% of the general population, it is vital that all video content is accessible via mobile devices and provides an opportunity for advertisers to engage with viewers across all digital platforms.