Since 1999, Batanga Media has been a true digital pioneer. In the summer of 1999, Batanga.com introduced the first of its kind: an online radio product available to millions of Latin music fans. Instantly, Batanga.com established a loyal user base of U.S. Hispanics seeking Latin music online.
After years of delivering millions of U.S. Hispanics online to Batanga.com, in 2008, Batanga Media acquired HispanoClick, a premier Hispanic-focused online ad network. The acquisition allowed Batanga Media to be the first Hispanic content provider to deliver a Hispanic-focused ad network to this the market, and furthermore paved the way for Batanga Network, a groundbreaking network that delivers the most sophisticated industry-exclusive targeting capabilities and the largest audience of U.S. Hispanics online to date.
In 2010, Batanga.com went mobile, launching the first ever Latin radio mobile app on the iTunes App Store. The immediate popularity of the Batanga Radio App made it one of the most downloaded music apps and prompted the release of Android and Blackberry versions.
In 2011, Batanga Media completed the acquisition of two of the leading Latin American online media companies, Adfunky and I-Network. As a result of the acquisition, Batanga Media establishes local offices throughout Latin America including Mexico, Colombia, Argentina, Chile, Venezuela and Brazil and becomes largest independent digital media company serving U.S. Hispanic and Latin American markets.
In 2012, Batanga Media announced the acquisition of Crovat, a company that created and developed over 300 consumer websites dedicated to lifestyle and entertainment content since 2007. This acquisition solidified Batanga Media as a digital leader in the women’s lifestyle category, both in the US Hispanic and Latin American Markets.
Batanga Media further extends its presence in the Brazilian market with the acquisition of Bolsa de Mulher, one of the strongest brands on the internet in Brazil. In addition, Batanga Media announces the launch of the Batanga Media Exchange (BMX). A programmatic private exchange, BMX is the largest Hispanic programmatic marketplace containing premium Hispanic online and mobile inventory.